Recipes Cooking Food

Betty Crocker is an icon that many of us have grown up with through the years. Betty Crocker is synonymous with cookbooks and cake mixes. Of course, this is not all! The name Betty Crocker has historical significance as well. The name “Betty Crocker” was developed to market products to homemakers, and created from combining the last name of a retired company executive, William Crocker, and a pleasant, comfortable female name, Betty. According to an online source, General Mills became inundated with requests for recipes and baking suggestions, and to make the responses more personal, the company responded with letters using the signature of a secretary who won an office contest. Betty Crocker now seemed even more credible and personable. This was in 1921 and this same signature is still used today. In 1924 the first Betty Crocker School of the Air, the nation’s first cooking show aired on the radio. It was so popular that it continued for another 24 years. In 1936 an artist combined the features of the women who worked in the company’s home department in the official likeness of “Betty Crocker”, which has changed throughout the years to keep up with the times.

This entry was posted on Sunday, November 11th, 2007 at 9:10 am and is filed under Breakfast, Cooking, Family, Fast Food, Homemaking.